Brand Evaluation & Research
I work with you to research your market's branding landscape, evaluate the best storytelling strategy to engage your target audience & identify the key drivers to your success.
Brand Discovery & Position
Our brand discovery process focuses on core elements of vision, identity, essence (values, culture & experience), & value proposition (what sets you apart from the rest).
Brand Voicing, Messaging & Guidelines
Clear-cut communication strategy that helps you present a consistent voice across all online and offline platforms that is the foundation of a seamless, signature customer experience.
Visual Storytelling Strategy
Identifying, creating and curating cohesive, signature visual content that seamlessly expresses & integrates with your brand identity and messaging.
Launch Design & Direction
Helping you take new concepts, products, events & even whole new brands from dream to done through a customized blend of coaching, education, strategy & design.
Translating your brand clearly through the written word is both an art and a science. I work with you as a copy editor to help you develop targeted copy that works best for your demographic.
Implementation Protocol & Training
Developing great brand guidelines & brand training for your team that allow you to evaluate progress as your brand matures and build a seamless brand experience.
Social Purpose & Enterprise
Helping brands & businesses add elements of social purpose into their brand platform and model. Creating brands that matter™ , businesses that thrive in the place where #purposemeetsprofit.
Brand Community Building
Tools and engagement strategies to build intentional, authentic community around your brand that turns customers into cheerleaders.
Content Strategy & Planning
Helping you develop a cohesive content strategy across your communication platforms. Building a digital action plan and content calendar to keep your engagement on track.
Art Direction & Custom Design
Creative art direction helping you develop engaging, effective brand campaigns & coordinated projects. Custom brand design services and Squarespace site creation.
Friendly SEO Strategy
Learn to leverage SEO without the terrifying techie language. How to measure, understand and apply digital marketing analytics in plain English.
DIY Tools & Templates
Working with you to create customized templates to streamline & simplify your branding and marketing efforts.
Brand-Centric Culture Change
Coaching, tools, strategy and training to help you use your core brand identity and story to build & transform your organizational culture.
Brand Experience Builder
I work with you to create an authentic, purposeful, cohesive, story-led brand experience that informs every part of your customer interaction & engagement.