Define Your Purpose

On Name Changes & Other Transitions


Creative business is nothing if not a journey.

Over the last 20 years, ideas, names, products and focal points have all grown and changed with me.  Some people wonder when I will settle down and just do one thing.  I'm just not wired like that and if you are in creative business there is a good chance you aren't either.  I'm here to tell you that is more than OK.  It is a hidden strength, an ability to adapt and pivot, to flow with change and spot places where your gift can bridge gaps and meet needs.

I've never been comfortable building a brand around my name alone.  It is common and in some cases even advisable.  But for me in where this journey has unexpectedly started to turn, it has become about building something bigger than me, my personality, or my style.

If you are feeling stuck in your current brand or business, take time to step out from working in your business to working on it.  What is making you feel stuck?  Is you brand still congruent with your purpose, that focal point that makes your heart come alive?  Is your brand too small?  Is it reflective of where you are going, or only where you have been?

Change is the creative constant. And you have permission to embrace it with intention.

In some cultures, a significant life change or season change is accompanied by a change of name.  Naming is a powerful thing.  It is the power to call forth identity and purpose, as well as to recognize when identity has grown and purpose has shifted.

The car accident that broke my wrist and rearranged my brain was a life event that will forever be a watershed moment.  There is a before and an after.  I am still working to come to terms with the after.  This has been one of the hardest things I've ever walked through.  I want my brain back.  I want to be able to think and read and research and find joy in all the synapses firing like I did before. 

I don't want to look at words having to choke back dread and fight back fog.  Words have been my oldest friends and I want that friendship back.  I'm muddling just trying to get through most days.  And I'm grieving that which has been stolen through other people's careless negligence.  Every single day I'm fighting to keep my head above water and to breathe.  And to gain even a millimeter of ground back.

In some ways, this business re-brand and re-naming is a battle cry.  Designed to Thrive.  A heart cry of purpose.  To offer resources to help you THRIVE, not strive or survive, but THRIVE doing what you love bringing joy and life to those you serve.

If something is not working or fitting correctly with your business or project, you have the ability to change it.  Need a professional sounding board?  Check out my Creative Espresso Strategy Sessions. You get a targeted, focused hour where I help you clarify your dreams, evaluate your branding, develop your action plan, look over your online strategy and encourage your heart.  Interested in finding out more?



Why Openness is My Word for 2018


It is hard to believe my calendar is now reading 2018.  2017 was a white-knuckled roller coaster ride of year.  But I'm getting ahead of myself.

I've started and stopped this blog and restarted and stopped it again.  I think it took me a year of finding my footing in this new season to really even know what I had to write about.  I'm a big believer in not throwing words on a screen just because it is good for my SEO or bottom line.

Words to me are sacred things.  Time is the most valuable treasure we have and I am not willing to waste either-- words or time.  If it doesn't add genuine value and bring encouragement, I'm just not going to do it.

There are HEAPS of amazing blogs out there on entrepreneurship, on creativity, on creative entrepreneurship, on branding and marketing and there is so much information swirl it is easy to feel like you are caught in a conceptual rip tide of advice and insight.

And I did not, I do not want to add to the current.  After a year of trial and error and a lot of soul-searching, this space is now dedicated to serving you with Encouragement + Insight for Creatives + Entrepreneurs. 

A place to share this journey into wholehearted entrepreneurship with you in hope that it will inspire your own.  A place to be real and raw and lay it all out on the proverbial table.   A place to share what I am learning and insights that I pray will pour courage into your creative soul and put actionable tools in your hand to build your business.  A place to forge community rooted in authenticity.  A place to know you are not alone.  Not ever.

On Jan 3, 2017 I first published this website and went all in on launching this dream full time.  Now a year later it is becoming what it is meant to be, and myself with it.  The journey to embrace our story and become who we really are might be the bravest journey of all.

↑ Share this with friends on Pinterest and invite others to join the conversation

↑ Share this with friends on Pinterest and invite others to join the conversation

You do know it is more than OK to try things and then change them and try again until you find what fits, right?  No one expects you to nail it the first time out of the gate.  You might.  But it is really OK if you don't.  Just keep trying.

I chose COURAGEOUS as my word for 2017.  Every little step in the right direction, was a victory of courage and grace.  It has been a year that left stretch marks on my soul.  New things have a way of doing that. 

In 2013, health issues and organizational changes forced me to walk away from 130 children I thought I would raise for the rest of my life.  It forced me to move out of the home I had built in the heart of a conflict zone in South Sudan.  I wound up back in the USA with every single dream I had poured my life into for 7+ years stripped away.  And let me tell you, when that happens friend, the hardest journey I have ever taken has been the one back to choosing to dream again.

Maybe you've had a dream taken away, something you've built pulled out from under you, a life direction change, a lost job or career, a betrayal of trust... something you can't change and feel you could never return from.  But you can keep going.  We need you to keep going.

For 2018, my word is OPENNESS.  What a word it is turning out to be.  I want this to be a year where I live with my heart wide open to dream, to step out into the possibilities opening around, to live authentic with my soul on fire, to not be penned up by past loss or grief or pain.  It is a risky word to embrace.  But it is even more risky to live with a heart that is shut up in the name of safety.


I took a little New Year social media hiatus to take that time to put as much TLC into stewarding my own story, my own brand, my own growth as I do for my clients. And something magical has happened. All the dislocated pieces of my journey these last 5 years, the crushing pain of loss and threads of purpose, passion and platform came together... woven in front of my eyes into what can only be termed redemption.

What if your deepest setback was simply the setup for your greatest comeback?

Our setbacks can truly become the stage for our greatest comebacks. Our deepest sorrows the seeds of our most profound joy. How could that perspective reframe and transform the struggles you have walked or are walking through?  That's what I hope and pray for each of you friends this year. A joy that is rooted deep in your creative purpose. And now I'm going to tuck back away and finish this website (and client deadlines) because I cannot wait to open this space and invite you in, that we all may flourish together.  You are wildly loved.

How about you friend: what is your word for 2018?  Do you have an action plan for walking it out? Are you excited?  Scared?  Hopeful?

{Pop down to the comments and let me know!  I want to hear about YOUR word for 2018.}